In this episode of the Sneaker History Podcast, Mike Guillory talks with Dez, the Chief Content Creator for Nice Kicks. They discuss Dez's journey into sneaker culture, his role at Nice Kicks, and the evolution of sneaker media. The conversation touches on the impact of the pandemic on sneaker trends, the importance of social media, and the Nice Kicks Awards, which aim to recognize the contributions of various voices in the sneaker community. Dez shares insights on the challenges of content creation and the future of sneaker culture, emphasizing the need for inclusivity and thoughtful engagement.Connect with Dez: https://www.instagram.com/dezdontcare/?hl=enChapters00:00 Introduction to Sneaker Culture and Personal Favorites03:57 Dez's Journey into Sneakers and Content Creation08:17 The Impact of the Pandemic on Sneaker Culture12:18 Navigating Social Media and Sneaker Trends16:43 The Dynamics of Content Creation at Nice Kicks20:24 The Race to Break News in Sneaker Culture25:35 Navigating Social Media Algorithms29:56 The Evolution of Sneaker Media35:48 The Changing Landscape of Sneaker Culture40:48 Marketing to the Modern Consumer43:09 Innovative Approaches to Sneaker Awards44:46 Engaging the Community in Sneaker Culture45:16 Redefining Sneaker Awards47:18 Recognition and Validation in Sneaker Design48:46 Creating Fairness in Sneaker Awards50:11 Highlighting Independent Brands51:07 Challenges in Recognizing Emerging Brands53:58 The Subjectivity of Sneaker Rankings58:48 Future Plans and New InitiativesSUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

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