Fender declared war on guitar makers. Lululemon declared war on Costco. Ugg declared war on Quince. Welcome to the era of the dupe product wars.
This episode was produced by Peter Balonon-Rosen, edited by Jolie Myers and Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Patrick Boyd, and hosted by Sean Rameswaram. 
Photo by Francois LOCHON/Gamma-Rapho via Getty Images. 
Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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