This episode was recorded in January but its the perfect episode to listen to after a boozy St. Patricks day. This is our very first Craft Beer in Canada: Non - Alcohol Edition. Mathieu Gagon is one of two brewing brothers who previously owned an alcoholic brewery identified a gap in the quality non-alcoholic beer market and created Sober Carpenter, now available in all Canadian provinces and 28 US states. Mathieu explains their arrested fermentation process that prevents beer from exceeding 0.5% alcohol while maintaining flavour integrity.  Their beer is manufactured at Equals Brewing in London, Ontario with national distribution strategies focusing on major retailers. We talk everything from tariffs to distribution in this episode that will give you lots of insight into the the complicated but booming non alcohol beverage market.  Visit sobercarpenter.com to order any flavour with free delivery on two or more cases, or find select varieties at select grocery stores. <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2224014/open_sms">Send us a text</a> <a href="https://www.facebook.com/p/Kimia-Nejat-EXIT-Realty-Metro-100057087174675/">Kimia Nejat of Kimia Nejat Realty</a>&nbsp; <a href="https://www.mystrategyup.com/">Marc Zirka - Strategy Up</a>&nbsp; <a rel="payment" href="https://www.buzzsprout.com/2224014/support">Support the show</a>Please Follow Afternoon Pint on <a href='https://youtube.com/@AfternoonPint?si=1BLAYEkw99wde_20'>Youtube</a> <a href='https://www.facebook.com/profile.php?id=100093949475203%20'>Facebook</a> <a href='https://instagram.com/the_afternoon_pint_?igshid=MzRlODBiNWFlZA=='>Instagram</a> & <a href='https://www.tiktok.com/@afternoon.pint.podcast'>TikTok</a> Support our Show by Joining the Afternoon Pint Fan Club! <a href='https://www.buzzsprout.com/2224014/supporters/new'>https://www.buzzsprout.com/2224014/supporters/new</a> T-shirts, Hoodies & Hats here. If you buy something, send us a picture in your gear, we will post it to to oursocials! <a href='https://www.teepublic.com/user/afternoon-pint'>https://www.teepublic.com/user/afternoon-pint</a> Our podcast is for #everyone #afternoonpint #canada #entrepreneur #arts #business #culture #beer #craftbeer #interviews #authors #actors #comedians #comedy #directors #realitytv #politics #politicians #music #rap #rock #hiphop #country #pop #afternoonpint #canada #food #popular #movies #events #life #canadalife

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Mathieu Gagon - Sober Carpenter - How two Canadian brothers created an international non alcohol craft beer brand.

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