Charles Hinckfuss, founder and creative director of MCM House, joins us to share the story of building one of Australia&rsquo;s most distinctive furniture brands. In this chat, we get into the hustle behind MCM House &mdash; where the ideas come from, how you stay ahead of trends, the grind of running logistics and retail, and what it takes to keep a brand &ldquo;cool&rdquo; in a tough market. Charles talks about balancing creativity with business, the influence of global design and boutique hotels, and the lessons he&rsquo;s picked up building a business that resonates with people. Enjoy! Check out MCM's website here: <a href="https://www.mcmhouse.com/?srsltid=AfmBOopMyvkzH4EzHsowmAY29n-9xKKoFfqxfjktT1RAOrEvUUGBJbOH">https://www.mcmhouse.com/</a> You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

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#494 MCM House: The Art & Strategy Behind One of Australia’s Iconic Furniture Design Brands

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