Artificial intelligence is driving up the cost of the chips inside your iPhone. In <a href="https://www.wsj.com/tech/apple-price-increases-memory-supply-199845b1?mod=WSJ_TJPOD">an exclusive interview</a>, Apple CEO Tim Cook warned that price increases are “unavoidable.” WSJ’s <a href="https://www.wsj.com/news/author/rolfe-winkler?mod=WSJ_TJPOD">Rolfe Winkler</a> breaks down how AI companies’ race for memory and storage <a href="https://www.wsj.com/tech/why-the-memory-crunch-is-almost-impossible-to-solve-4023cb40?mod=WSJ_TJPOD">has sent chip prices soaring</a>, forcing Apple to choose between shrinking profits and charging customers more. <a href="https://www.wsj.com/news/author/ryan-knutson?mod=WSJ_TJPOD">Ryan Knutson</a> hosts.
Further Listening:

- <a href="https://open.spotify.com/episode/60gUoUodpe0bSTIR4uNXc9?si=2dc78bd294df4809">Tim Cook Built the Apple Empire. What’s Next for His Successor?</a> 
- <a href="https://open.spotify.com/episode/1VyGJwG6QmUBVBCIVBga2N?si=4cae08f58a724ed8">The Nvidia CEO’s Quest to Sell Chips in China</a> 
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