This week on The Creator Spotlight Podcast we're joined by Jayde Powell, a creator, social strategist and entrepreneur. Jayde has worked in the industry for over a decade and is an expert in social strategy, previously working with brands like Apple TV, LinkedIn and Delta Airlines. As a creator, she's built a thriving, sustainable business, and currently has 28,000 followers on LinkedIn. __Jayde <ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jaydeipowell/">LinkedIn</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theemdashco.com">The Em Dash Co</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.jaydeipowell.com">Website</a> </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/jaydeipowell/">Instagram</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/jaydeipowell">Twitter/X</a> </li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@jaydeipowell">TikTok</a> </li></ul>__References <ul><li>Jayde's <a target="_blank" rel="noopener noreferrer nofollow" href="https://buffer.com/resources/creators-unlocked-jayde-powell/">interview with Buffer</a> </li><li>Natalia's <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.creatorspotlight.com/p/building-authentic-community">essay on authenticity</a></li></ul>__ Follow Francis <ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/francis-zierer/">LinkedIn </a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/FZierer">Twitter/X </a></li></ul>Follow Natalia <ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nmperez/">LinkedIn</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/_NatmPerez">Twitter/X </a></li></ul>__ Timestamps 00:00 Introducing Jayde 01:24 Making $50k+ in 3 months 06:39 What they don't tell you about speaking engagements 09:15 Creator Tea Talk 13:22 3 parts of approaching brand partnerships 14:49 Authenticity in the creator economy 19:15 Establishing a personal brand in 2025 24:19 The journey to 100k LinkedIn followers 30:27 The journey to $250k of revenue 34:42 All creators are entrepreneurs 42:04 How to build the self-promotion muscle 44:24 Creating unique content to stand out on LinkedIn 48:03 Building a sustainable future in the creator economy 52:56 The importance of community amongst creators 55:24 The #1 piece of advice for creators

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Ep. 63: The Creator Earning $250k+ Posting on LinkedIn ft. Jayde Powell

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