This week’s episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation.

Josh shares:

- Why a fanatical focus on culture and clarity fueled RTA’s growth.
- The challenges of replatforming legacy software (and migrating customers.)
- How narrowing their niche to government fleets led to 95% retention & 120% NRR.
- Lessons from bootstrapping, using debt strategically, and closing a growth equity round.

Guest links:
LinkedIn - https://www.linkedin.com/in/josh-turley/ 
Website: https://rtafleet.com/   

 

 

Check out the other ways SaaStock is helping SaaS founders move their
business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)


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