Sue Haas is back to share what she know about the evolution of media measurement, focusing on Nlogic's innovations and the launch of their cross-media national data set, VAM (Video Audience Measurement), which covers 95% of Canadian video platforms. Haas highlights the integration of first-party data from global streamers and ad tech companies, aiming to provide comprehensive video viewership insights. They also touch on the challenges of attributing viewership on platforms like TikTok and the importance of Canadian-specific data.We also talked about the integration of TV data into the <a href="https://inspiration.nlogic.ca/en/nlogic-partners-with-audienceproject-to-launch-independent-cross-platform-campaign-measurement-in-canada" rel="noopener noreferrer" target="_blank">Audience Project</a> by February 2026 and the relaunch of <a href="https://www.nlogic.ca/en/echo-intelligence" rel="noopener noreferrer" target="_blank">Echo Intelligence</a>, a radio data service with expanded survey respondents.And because it's topical and current - we got into some of the data surrounding the World Series.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}" rel="noopener noreferrer" target="_blank">Please sign up for the SOUNDING OFF Newsletter.</a>&nbsp;All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and&nbsp;open-source&nbsp;podcast&nbsp;<a href="https://soundsprofitable.com/update/prefix-analytics" rel="noopener noreferrer" target="_blank">prefix analytics service</a>&nbsp;committed to open data and listener privacy.&nbsp;<a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d" rel="noopener noreferrer" target="_blank">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/" rel="noopener noreferrer" target="_blank">Nlogic - TV & Radio Audience Data Solutions</a><a href="https://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a>&nbsp;- Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/" rel="noopener noreferrer" target="_blank">Podderapp</a>: Where podcasters can&nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform" rel="noopener noreferrer" target="_blank">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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