Squishy, slimy, fidgety toys are having a moment. But it’s more than just an anxiety-soothing, social-media fueled trend – these toys are reshaping how toys get made. Today on the show, we have the story of the once-humble squishy dumpling and what it teaches us about how to make a viral hit and how to manufacture it, without getting left holding the bag. Hear it all firsthand from the creator of this trendy toy.  Read: Our book: <a href="https://lnk.to/i3AukBdD"target="_blank" >Planet Money: A Guide to the Economic Forces That Shape Your Life</a> Our weekly longform <a href="https://n.pr/3zrFvUB"target="_blank" >Planet Money newsletter</a>Our weekly <a href="https://www.npr.org/newsletter/indicator"target="_blank" >Indicator round-up newsletter</a> Follow: <a href="https://n.pr/3FqLuws"target="_blank" >Instagram</a><a href="https://n.pr/3sGZdrq"target="_blank" >TikTok</a><a href="https://lnk.to/iCVDaW3C"target="_blank" >YouTube</a><a href="https://n.pr/3h92GwS"target="_blank" >Facebook</a> Support public media by joining NPR+ at <a href="http://plus.npr.org/"target="_blank" >plus.npr.org</a>. You’ll get perks for over 25 NPR podcasts, including bonus episodes and sponsor-free listening for Planet Money. This episode of Planet Money was produced by Emma Peaslee. It was edited by Marianne McCune. It was fact-checked by Sierra Juarez. It was engineered by Cena Loffredo. Alex Goldmark is Planet Money’s executive producer.  Music: NPR Source Audio - "Melty Heart," "Summer Escape," and "Twilight Sparkle" See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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