In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.  He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily. Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail. Topics discussed in this episode:  <ul><li>How marketing mix modeling works. </li><li>Why adding more ad channels makes attribution messy. </li><li>How the ‘last click’ skews your data. </li><li>Why top-of-funnel is hard to measure. </li><li>What MMM shows that others can’t. </li><li>How AI-driven MMM gives daily insights. </li><li>Why the real ‘source of truth’ is human. </li><li>How to link offline sales to digital ads. </li><li>Why omnichannel brands gain most from MMM. </li><li>What the MMM ‘aha moment’ looks like. </li><li>Why one metric won’t scale your business. </li></ul> Links & Resources Website: <a href='https://prescientai.com/'>https://prescientai.com/</a> LinkedIn: <a href='https://www.linkedin.com/in/michaeljtrue/'>https://www.linkedin.com/in/michaeljtrue/</a> LinkedIn: <a href='https://www.linkedin.com/company/prescient-ai/'>https://www.linkedin.com/company/prescient-ai/</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/y2v7t7fx'>https://tinyurl.com/y2v7t7fx</a> MORE RESOURCES Subscribe to our FREE Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Free Store Optimization Beginners Guide: Instant PDF Download! 👉 <a href='https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/'>https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/</a> Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> Advertise on ECB - <a href='https://ecommercecoffeebreak.com/podcast-sponsorship/'>https://ecommercecoffeebreak.com/podcast-sponsorship/</a> Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How AI-driven MMM Give Daily Insights (#424)

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What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How AI-driven MMM Give Daily Insights (#424)

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