In 2002, while on a surf trip to Bali, 26-year-old Nick Woodman has an idea for a camera mount that would allow him and his friends to capture action shots of themselves in the water.&nbsp;At the time, only professional surfers who hired photographers had these types of images.&nbsp;Woodman spends years developing and trying to sell his product. In 2007, the GoPro takes off, in large part due to customers posting on a new website called YouTube.&nbsp;For years, GoPro soars, but Apple is close on its heels, releasing iPhones with better and better cameras. To keep GoPro relevant, Woodman makes a massive and risky pivot.&nbsp;&nbsp;Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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GoPro: The Billion Dollar Wipeout | Think it. See It. Do it. Boom. | 1

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