Episode Summary What if every online purchase at a Black-owned business put cash back in your pocket – and doubled donations to charity? Matthew Addai, co-founder of Cash Black and Afrofiliate, reveals how three brothers turned a 2020 lockdown idea into the UK’s first cashback platform + affiliate network exclusively for Black-owned brands. Discover the AI-powered browser extension, real-life cashback events, and why “just talk to us” is the simplest way investors can unlock this £multi-billion opportunity.Chapters [00:00] Intro – Meet Matthew Addai, CEO of Cash Black & Afrofiliate [00:51] Cash Black Explained: Earn real cashback shopping Black-owned brands [01:13] Afrofiliate: The UK’s first affiliate network for Black brands & diverse creators [01:43] Born in 2020: From sabbatical & redundancy to two tech companies [03:36] “Cash Black” started as a joke between brothers – now it’s a movement [04:33] Building partnerships: Easier in 2020 (BLM momentum), tougher in 2025 [06:46] Funding reality: Rejections, pop-up market pitches & accelerator wins [09:40] Advice to investors: “Just communicate with us” – stop guessing what we need [11:35] Brutally honest advice to aspiring founders: “Don’t start a business… unless ‘don’t’ isn’t enough to stop you” [14:00] Where to join: Cashblack.com + Afrofiliate.com Key Discussion Points <ul><li>Cash Black users earn cashback OR donate (100% matched) to charity </li><li>Afrofiliate connects Black brands with creators of all sizes – micro to mega </li><li>Built from scratch after 2020 anti-racism wave – now backed by Wray & Nephew </li><li>AI “Afrobot” Chrome extension shows Black-owned alternatives while you shop</li></ul>Key Takeaways <ul><li>Supporting Black businesses shouldn’t feel like charity – it should pay YOU </li><li>Investors: Talk directly to founders instead of assuming what we need </li><li>If “don’t do it” is enough to stop you – don’t. If it isn’t – welcome to entrepreneurship </li><li>Cashback + affiliate tech = scalable, sustainable Black wealth creation</li></ul>Notable Quotes <ul><li>“We reward members with cash back when they shop with Black-owned businesses.” – Matthew Addai </li><li>“I heard ‘don’t’ from everyone… and did it anyway.” – Matthew Addai </li><li>“Investors: Just communicate with us. That’s the bare minimum.” – Matthew Addai </li></ul>Actionable Insights for Businesses & Investors <ul><li>Brands: List on Afrofiliate.com today – turn customers into paid ambassadors </li><li>Creators: Join Afrofiliate – monetise your audience with Black-owned + major brands </li><li>Investors: Stop guessing – DM or email Black founders directly </li><li>Consumers: Install the free Afrobot Chrome extension – discover & earn from Black alternatives instantly</li></ul>Resources <ul><li>Cash Black (shop & earn) → <a href="https://cashblack.com/">https://cashblack.com</a></li><li>Afrofiliate (brands + creators) → <a href="https://afrofiliate.com/">https://afrofiliate.com</a></li><li>Instagram & all socials → @cashblackhq | @afroaffiliate</li><li>Free AI Chrome extension → CashBlack Afrobot</li></ul>The Cashflow Show can be reached here:Website: <a href="http://www.thecashflowshowpodcast.com">www.thecashflowshowpodcast.com</a> <a href="https://mail.google.com/mail/u/0/#inbox/WhctKKZGTxBSHmxFBFZTZplRtGfhwDzlrpHtwxzKbdKqqnKTbWRxRrFGSpJThZKHDpCQhFQ?compose=fwmvGMBmCbZDMngDDpPjGDzpkZlZjphFLWBPkspbnNdlnfFJnLrXhCGDSnFXGmXKfjRjGRwSVSbsxrbBLrtppXDBCTShmGpzWcxCttjDdWGGvxtdNMFVmailto:thecashflow">Email: thecashflowshowpodcast@gmail.com</a>Twitter: <a href="https://twitter.com/thecashflowshow">https://twitter.com/thecashflowshow</a> Instagram: <a href="https://instagram.com/thecashflowshowpodcast">https://instagram.com/thecashflowshowpodcast</a>To sponsor or advertise on The Cashflow Show Podcast, contact us at <a href="https://dashboard.transistor.fm/shows/the-cashflow-show/episodes/newmailto:thecashflowshowpodcast@gmail.com">thecashflowshowpodcast@gmail.com</a>Clayton M Coke can be found here:LinkedIn: <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwiNlc7Y0v3jAhVTT8AKHfLpBtAQFjAAegQIBhAB&url=https://uk.linkedin.com/in/claytoncoke&usg=AOvVaw2SpfsRoINDPTGYq3qjGngQ">https://uk.linkedin.com/in/claytoncoke</a>Website: <a href="https://www.prmsltd.co.uk">https://www.prmsltd.co.uk</a>Email: <a href="https://mail.google.com/mail/u/0/#inbox/WhctKKZGTxBSHmxFBFZTZplRtGfhwDzlrpHtwxzKbdKqqnKTbWRxRrFGSpJThZKHDpCQhFQ?compose=fwmvGMBmCbZDMngDDpPjGDzpkZlZjphFLWBPkspbnNdlnfFJnLrXhCGDSnFXGmXKfjRjGRwSVSbsxrbBLrtppXDBCTShmGpzWcxCttjDdWGGvxtdNMFVmailto:info@prmslt">info@prmsltd.co.uk</a> Twitter: <a href="https://twitter.com/prmsltd">https://twitter.com/prmsltd</a> Instagram: <a href="https://www.instagram.com/prmsltd/">https://www.instagram.com/prmsltd/</a> Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] “What are YOU like?”, “60 Second Shoot-Out” &"What About The Tech?" are all intellectual properties of Dialogue [London] Ltd(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

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