This week’s podcast is about Cainiao's rapid rise from 2014-2022. Despite having a pretty unclear strategy. It's another example of Alibaba's Management Playbook.You can listen to this podcast <a href='https://jefftowson.com/2025/08/cainiaos-big-growth-despite-an-uncertain-strategy-an-example-of-alibabas-management-playbook-tech-strategy-podcast-256/'>here</a>, which has the slides and graphics mentioned. Also available at <a href='https://podcasts.apple.com/us/podcast/jeffs-asia-tech-class/id1482008042'>iTunes </a>and <a href='https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS81OTMwODYucnNz'>Google Podcasts</a>.Here is the link to the <a href='https://www.towsongroup.com/'>TechMoat Consulting</a>.Here is the link to our <a href='https://www.towsongroup.com/asia-tech-tour/'>Tech Tours</a>.Here is the case study from CEO Wan Lin.<ul><li><a href='https://alibabaglobalinitiatives.medium.com/wan-lin-ceo-of-cainiao-smart-logisticswan-lin-my-practice-on-strategy-9540665c6475'>Wan Lin: My Practice On Strategy</a></li></ul> ——–I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.I am a partner at <a href='https://www.towsongroup.com/'>TechMoat Consulting</a>, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch <a href='https://www.towsongroup.com/'>here</a>.I am also author of the <a href='https://www.amazon.com/Moats-Marathons-Part-Competitive-Businesses-ebook/dp/B09K7VP5BV/ref=sr_1_1?keywords=moats+and+marathons&qid=1639447555&sr=8-1'>Moats and Marathons</a> book series, a framework for building and measuring competitive advantages in digital businesses.This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.<a rel="payment" href="https://jefftowson.com">Support the show</a>

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Cainiao's Big Growth Despite an Uncertain Strategy. An Example of Alibaba’s Management Playbook. (256)

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