&nbsp;A wellness MLM does not announce itself as a cult. It arrives as a smoothie recipe, a flyer of smiling mothers, and a promise of working from home while you take your health back. My recent guest on Cults, Culture & Coercion, Brandie Hadfield, lived inside one for a decade. She is a Registered Psychotherapist&nbsp; and co-founder of the peer support nonprofit Flipping the Pyramid, and she spent roughly ten years selling supplements for a wellness MLM before she understood she had been recruited into a commercial cult. Brandie was a new mother in 2011, isolated and exhausted, when the pitch found her. I invite you to notice how ordinary the entry point was, because the same machinery now drives coaching programs, prosperity preaching, and the speculative frenzy around cryptocurrency, which I consider a form of multi-level marketing. A small group sells the dream, recruits everyone else to buy in, and the people at the top profit while almost everyone below them loses money.
Her recruitment began with a parenting book by a famous pediatrician and a home-based coaching certification. She paid for the courses, the workbooks, and the materials. Then a package arrived in the mail from the pediatrician’s daughter, inviting her into the MLM the family sat near the top of. Brandie saw it later for what it was. A funnel. She is intelligent, devoted, and the kind of employee who gives more than anyone asks. Recruiters prize those traits. Her ADHD, undiagnosed at the time, sharpened her focus into something the group put to use. “My kind of tunnel vision and focus and tenacity, which can be a beautiful aspect of having ADHD, was really exploited,” she told me. Brandie was a mother with undiagnosed ADHD raising a son later identified as autistic. Isolation, a hunger for belonging, and a tendency to commit fully to a mission left her exposed. Her graduate research examined narcissistic leadership in commercial cults and its impact on neurodivergent people, and it filled a gap she had felt firsthand. She wants to help others now. A fascinating interview. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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She Spent $115K in a Wellness MLM with Brandie Hadfield: A new mom, an autistic baby, and a decade lost to a commercial cult

Cults, Culture & Coercion with Dr. Steve Hassan

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