Sponsored by The Podglomerate. Get YouTube podcast strategy straight from the source. Join <a href="https://podnews.net/class-click/3684/the-podglomerate">The Podglomerate</a> for a free webinar featuring YouTube Podcasts’ Strategic Partner Manager on video production, marketing, and monetization. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3685/2026-09-02">Register here</a><ul>
<li>Speaking at <a href="https://radiodaysasia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-02">Radiodays Asia</a> today, Ron Baetiong from Podcast Network Asia highlighted the difficulty of earning revenue from traditional podcasts in the region. 80-90% of media budgets are already allocated, he said; audio podcasts are among the many things fighting for the 10% left. "It's hard to build a business when you're begging for scraps". Instead, he highlighted the opportunities beyond audio: YouTube videos, TikTok's longform podcasts - which even for Philippines-specific shows gets six-figure viewing numbers - and clips; and focusing on integrated branded content rather than ad spots, which is easier to sell. He claims 10x audience figures and significantly higher revenues after refocusing on video.
<ul>
<li>Also speaking in the same session, Clive Dickens, the CEO of consultancy <a href="https://www.meliora.company/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-02">Meliora</a>, spoke out in favour of premium AI personalities, of the type used by Inception Point AI and others. He suggested that we should stop talking about AI slop - pointing out that humans have been producing human slop for years, giving quiz shows as an example.</li>
</ul>
</li>
<li>In Japan, the #1 podcast, <a href="https://podnews.net/podcast/i7hud"><cite>Coten Radio</cite></a>, contains no ads. The history show is paid-for by its listeners, with more than 10,000 listeners paying ¥1,000 (US $6) or more every month; plus around 100 companies who pay ¥50,000 (US $313) or more each month. Naoya Nishiyama from FUBI Inc spoke at <a href="https://radiodaysasia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-02">Radiodays Asia</a> earlier today; and also shared details of a podcast that the company makes with Japanese Defence Minister Koizumi Shinjirō, <a href="https://podnews.net/podcast/i11w0h"><cite>小泉進次郎のポッドキャスト</cite></a>. The Q&A show is an hour long, but is also released as a series of clips for each answer: those clips reach so many more people that they've stopped driving people back to the full episode. "The clips are the show", Nishiyama said.
<ul>
<li>Podcast Day Asia is tomorrow in Jakarta, Indonesia. The day will be hosted by our Editor.</li>
</ul>
</li>
<li>In the UK, <a href="https://podnews.net/press-release/everywhere-launch">a new creator monetisation platform, Everywhere, has launched</a>. The company has been co-founded by Andy Goldsmith, Mike Wooller and Craig Eastwood, who have worked at Adelicious, Audioboom, DMG, and Global.</li>
</ul><a href="https://podnews.net/update/beyond-audio-baetiong">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3577/2026-09-02" rel="sponsored">Free Podcast Growth Report - Google Backed Data</a> &mdash; Analyze your podcast using AI backed by real Google search data. Discover personalized growth opportunities for SEO, discoverability, branding, and audience growth.</li><li><a href="https://podnews.net/class-click/3620/2026-09-02" rel="sponsored">Grow YouTube Subscribers + Watch Time</a> &mdash; Audiencelift.com helps you attract real subscribers who watch, engage, and come back. Build the watch time and audience momentum your YT channel needs. Book a campaign today.
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