I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I’ve been both, it’s 100% true and I’ll die on that hill)—there is something you learn as a frontline worker, something that can make a huge difference to you as a business owner.It’s the actual, functional delivery of the company’s brand.Servers, to use the example I am most familiar with, tend to have a better understanding of how a brand is perceived by the actual buying public than anyone in the C suite.This, of course, can be for good or ill depending on how well customer service is managed, and how integrated their feedback is in the managerial and marketing processes of the business.That integration is all about taking the intangible—feelings, impressions, offhand comments, and codifying it into a real part of the brand that can be used in all outward facing communications, on your website, in your emails, and on your podcast.Today, I’m speaking with<a href="https://www.linkedin.com/in/bojkowszkyb/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/in/bojkowszkyb/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Brigitte Bojkowszky</a>, the creator of<a href="https://bridgetbrands.com/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://bridgetbrands.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Bridget Brands</a>, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.Brigitte and I are talking about what differentiates a company brand from a personal one, when you should use each, and how they relate to each other, and the importance of storytelling in all of your branding activities—including your podcast.Listen to the episode read the blog post <a href="https://podcastingforbusiness.com/81" target="_blank" style="background-color: transparent;">here</a>.Tune in to the full episode to learn about:<ul><li>The story of Bridget Brands</li><li>The intersection of personal and company branding</li><li>Storytelling and brand Connection</li><li>Efficiency and authenticity in AI usage</li><li>Branding in company onboarding and operations</li><li>Metrics and indicators of effective branding</li><li>Brigitte’s podcast picks for mastering brand authenticity</li></ul>Don’t forget to join us for our<a href="https://podcastingforbusiness.com/strategy-and-networking-calls/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://podcastingforbusiness.com/strategy-and-networking-calls/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">free monthly strategy calls</a> on the third Thursday of every month!<h2></h2><h2>Be A Guest on The Company Show</h2>Do you have a podcast that's making a major difference in your business or know one that is? Fill<a href="https://onestonecreative.net/contact/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://onestonecreative.net/contact/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">this contact form</a> and let us know about it.We'd love to have you here for a case study episode like this one!<h2></h2><h2>Need A Podcast?</h2>As always, this is Megan Dougherty, and<a href="https://podcastingforbusiness.com/the-company-show/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://podcastingforbusiness.com/the-company-show/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">The Company Show</a> was made possible by the team at<a href="https://onestonecreative.net/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://onestonecreative.net/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">One Stone Creative.</a>If you know a business owner that you think should have a podcast, do us a favor and send them to<a href="http://podcastingforbusiness.com" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="http://podcastingforbusiness.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">podcastingforbusiness.com</a>!<h2></h2><h2>Key Quotes</h2>“You need to align your podcast closely to your company or corporate brand so it becomes one channel element or vehicle to communicate your ideas.” - Brigitte BojkowszkyEMBED<h2></h2><h2>Resources</h2>One Stone Creative |<a href="https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/in/doughertymegan/?originalSubdomain=ca" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a> |<a href="https://twitter.com/OneStoneC" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://twitter.com/OneStoneC" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Twitter</a> |<a href="https://www.facebook.com/OneStoneCreative" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.facebook.com/OneStoneCreative" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a> |<a href="https://www.instagram.com/oscpodcasting/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.instagram.com/oscpodcasting/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Instagram</a>Make sure to check out our free<a href="http://onestonecreative.net/strategy-calls" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="http://onestonecreative.net/strategy-calls" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Monthly Strategy Calls</a>!<a href="https://pfbcon.com/register" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Podcasting for Business Conference 2023 Recordings</a>Learn about what other business podcasters are doing:<ul><li><a href="https://podcastingforbusiness.com/the-state-of-business-podcasting-report/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">State of Business Podcasting Report 2023</a></li></ul>Brigitte Bojkowszky<a href="https://bridgetbrands.com/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://bridgetbrands.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Website</a> |<a href="https://www.linkedin.com/in/bojkowszkyb" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/in/bojkowszkyb" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a> |<a href="https://www.instagram.com/bridgetbrands" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.instagram.com/bridgetbrands" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Instagram</a> |<a href="https://www.facebook.com/brigitte.bojkowszky/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.facebook.com/brigitte.bojkowszky/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a> |<a href="https://www.youtube.com/channel/UCpSKoEVe6g-bR996_nL-wPw" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.youtube.com/channel/UCpSKoEVe6g-bR996_nL-wPw" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">YouTube</a><ul><li><a href="https://podcasts.apple.com/us/podcast/brandstalk/id1523269791" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">BrandsTalk podcast</a></li></ul><h2></h2><h2>Related:</h2><ul><li><a href="https://podcastingforbusiness.com/what-makes-an-audio-brand-with-jodi-krangle/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">What Makes an Audio Brand? with Jodi Krangle</a></li><li><a href="https://podcastingforbusiness.com/branding-that-feels-great-with-sabrina-chevannes/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Branding that Feels Great with Sabrina Chevannes</a></li><li><a href="https://podcastingforbusiness.com/how-to-measure-the-impact-of-your-podcast/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">How to Measure the Impact of Your Podcast with Megan Dougherty</a></li></ul>

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