Master Your Cashflow (Templates Included):&nbsp;<a class="link" href="https://startup-ideas-pod.link/money-map" target="_blank" rel="noopener noreferrer">https://startup-ideas-pod.link/money-map</a>On this episode, I share my simple financial operating system that helps me run my business. I share actual workflows that have saved one of my portfolio company from an 11-week runway crisis (when they thought they had 8 months), and the templates behind his 13-week cash tracker, Bear/Base/Bull decision framework, and one-page board report. This is a rare look inside the tactics I use to think about cash flow, dilution strategy, and building companies that don't run out of runway by accident.Bank with Brex:&nbsp;<a class="link" href="https://startup-ideas-pod.link/brex-sip" target="_blank" rel="noopener noreferrer">https://startup-ideas-pod.link/brex-sip</a><h3 class="heading-node">Timestamps</h3>00:00 – Intro: The whiteboard that saved two companies02:08 – The Financial Rhythm: Daily, weekly, monthly cadence03:23 – Rule 1: The 13-Week Cash Flow System06:10 – Rule 2: Cash vs. Accrual08:14 – Rule 3: Extend Runway12:13 – Rule 4: Be Exit Ready15:06 – Rule 5: Cards and Credit18:01 – Rule 6: Track 5 Weekly Metrics20:00 – Rule 7: The Monthly One-Pager21:12 – Rule 8: Tools and Automation26:11 – Rule 9: Dilution Mindset27:59 – How to implement: The weekly rhythm in practice29:31 – Action plan and closing<h3 class="heading-node">Key Points</h3><ul class="list-node"><li class="list-item-node">Your P&L lies about survival—one portfolio company thought they had 8 months of runway but actually had 11 weeks when mapped to real cash flow</li><li class="list-item-node">The Bear/Base/Bull decision framework prevents emotional spending: if two-plus scenarios say no, wait (a $60K conference booth was rejected in bear case, approved two months later in bull case)</li><li class="list-item-node">Acquisitions happen in 48 hours—keep a 10-file data room updated quarterly so you can respond to Tuesday emails with Wednesday meetings</li><li class="list-item-node">Trust doesn't scale, policy does: weekly corporate card reviews caught an $8K personal ad spend in 7 days instead of 30</li><li class="list-item-node">The system runs itself once built: 15 minutes Monday + 30 minutes Friday + 4 hours/month replaces heroic monthly scrambles</li><li class="list-item-node">Every dollar raised costs ownership forever—cutting $40K/month burn has the same 12-month runway impact as fundraising but with 0% dilution</li></ul>The #1 tool to find startup ideas/trends -&nbsp;<a class="link" href="https://www.ideabrowser.com/" target="_blank" rel="noopener noreferrer">https://www.ideabrowser.com</a>LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products&nbsp;<a class="link" href="https://latecheckout.agency/" target="_blank" rel="noopener noreferrer">https://latecheckout.agency/</a>Boringmarketing - Vibe Marketing for Companies:&nbsp;<a class="link" href="http://boringmarketing.com/" target="_blank" rel="noopener noreferrer">boringmarketing.com</a>The Vibe Marketer - Join the Community and Learn:&nbsp;<a class="link" href="http://thevibemarketer.com/" target="_blank" rel="noopener noreferrer">thevibemarketer.com</a>Startup Empire - get your free builders toolkit to build cashflowing business -&nbsp;<a class="link" href="https://startup-ideas-pod.link/startup-empire-toolkit" target="_blank" rel="noopener noreferrer">https://startup-ideas-pod.link/startup-empire-toolkit</a>Become a member -&nbsp;<a class="link" href="https://startup-ideas-pod.link/startup-empire" target="_blank" rel="noopener noreferrer">https://startup-ideas-pod.link/startup-empire</a>FIND ME ON SOCIALX/Twitter:&nbsp;<a class="link" href="https://twitter.com/gregisenberg" target="_blank" rel="noopener noreferrer">https://twitter.com/gregisenberg</a>Instagram:&nbsp;<a class="link" href="https://instagram.com/gregisenberg/" target="_blank" rel="noopener noreferrer">https://instagram.com/gregisenberg/</a>LinkedIn:&nbsp;<a class="link" href="https://www.linkedin.com/in/gisenberg/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/gisenberg/</a>

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