When economic uncertainty rises, consumers don’t just “spend less,” they fundamentally change how they make decisions. <a href= "https://www.sciencedirect.com/science/article/abs/pii/S0065260108603810"> Research shows</a> that during periods of instability, people shift from “promotion-focused” thinking (seeking gains and opportunities) to “prevention-focused” thinking—avoiding losses and protecting what they have. Your customers aren’t just being more careful with money; they’re operating from an entirely different psychological framework. If you, as a retailer, can’t adapt your marketing strategy to better fit this mindset, it’ll be difficult to grow or even maintain your current sales or recover from a dip. Listen to episode 250 for six behavioral strategies to build certainty in uncertain times. For show notes, visit <a href= "https://www.savvyshopkeeper.com/episode250" target="_blank" rel= "noopener">www.savvyshopkeeper.com/episode250</a>. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website & Mastermind Group:  <a href= "https://savvyshopkeeper.com/">Savvy Shopkeeper</a> Instagram: <a href= "https://www.instagram.com/savvyshopkeeper/">@savvyshopkeeper </a>

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250. Designing Certainty: Behavioral Strategies for Indie Retailers in an Uncertain Economy

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