Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, <a href="https://theankler.com/s/dealmakers?utm_source=substack&utm_medium=menu">Dealmakers</a>’ Ashley Cullins breaks down how ad viewing is down but <a href="https://theankler.com/p/brad-pitts-f1-jacket-was-a-40m-ad">brand spending is up</a> in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypton, <a href="https://theankler.com/p/brad-pitts-f1-jacket-was-a-40m-ad">hawks Milk-Bones</a>). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel <a href="https://theankler.com/p/dis-q2-hulu-app-rip-wwes-new-espn">Disney’s latest moves</a> — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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