AI Won’t Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach. Key Moments:<ul><li>00:00 Who is Marketing Expert, Rebecca Messina?</li><li>01:53 The Most Common Misconceptions in Marketing</li><li>03:48 Adapting Marketing Strategies to Different Environments</li><li>05:29 The Importance of Language in Marketing</li><li>16:08 Cross-Functional Collaboration</li><li>19:50 The Art of Risk-Taking</li><li>26:06 Your Operating Model is Costing You Talent</li><li>26:59 Global vs. Local Marketing Strategies</li><li>28:32 Innovating Your Operating Model</li><li>29:28 Hiring High-Performing Teams</li><li>33:12 Navigating AI in Marketing</li><li>39:16 Aligning Your Mission & Your Strategy</li><li>42:28 Lightning Round & Rebecca’s Top Resources</li><li>47:28 Why Flexibility is Wealth</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

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