I recently made a big, fat, rookie mistake in an advertising campaign. The mistake?  I tried to justify an objection I imagined my ideal customers had… except they didn’t have this objection and the advertising copy completely backfired on me.  But you know what? Since I suffered the humiliation of this mistake, you don’t have to. When you listen to this episode, you’ll hear the full story about this foolish mistake, including the exact marketing and persuasion laws I violated.  Best part? After listening to this episode, you might even be able to double what you currently charge to your clients. Listen now. Show highlights include: <ul> <li dir="ltr" role="presentation">The weird way the chart of my progressing grip strength can teach your business about achieving slow, steady, and consistent growth (1:37)</li> <li dir="ltr" role="presentation">How I made more from one email campaign than most advisors can even dream about making in an entire year (5:32) </li> <li dir="ltr" role="presentation">Please learn from this foolish advertising mistake I recently made with a campaign so you don’t repeat it. Listen to (10:16) </li> <li dir="ltr" role="presentation">How “over-persuading” can cause an almost closed client to ditch you for your biggest competitor (12:03) </li> <li dir="ltr" role="presentation">The “state it and shut up” secret for turning your exorbitant prices into a reason prospective clients want to hire you (13:53) </li> </ul> Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: <a href= "https://www.theadvisorcoach.com/coaching.html" target="_blank" rel="noopener">https://TheAdvisorCoach.com/Coaching</a>. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

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