In this episode of Rocky Mountain Marketing, I sit down with Kelly Schuknecht, founder of Two Mile High Marketing and a personal branding strategist, to unpack what it really means to build an authentic brand in today’s AI-saturated world.Kelly shares how she accidentally built her personal brand over 15 years ago, and how that journey led her to help other professionals turn their expertise into influence. We dive into the importance of authenticity, how AI tools like ChatGPT and Quso can elevate your voice—not replace it—and why your story still matters more than ever.We also explore:<ul><li>What the “Authority X-Factor” is and how to find yours</li><li>Why AI-generated content lacks the human touch</li><li>How to use AI tools the right way for repurposing your content</li><li>Whether writing a book still holds power in building thought leadership (spoiler: YES)</li><li>Tactical tips to grow your personal brand using speaking, podcasting, and LinkedIn</li></ul>Timestamps:00:00 Introduction to AI and Personal Branding00:24 Welcome to Rocky Mountain Marketing00:54 Meet Today's Guest: Kelly Schuknecht01:25 The Importance of Personal Branding in the Age of AI02:36 Kelly's Journey to Personal Branding04:14 Challenges in Defining Personal Brand08:47 The Role of AI in Content Creation14:56 AI Tools for Personal Branding18:51 The Power of Writing a Book for Personal Branding25:06 Getting Started with Personal Branding28:40 Conclusion and Final ThoughtsWant to know if your personal brand is working for you? Take Kelly’s Thought Leadership Scorecard at<a href="https://www.twomilehighmarketing.com" rel="noopener noreferrer" target="_blank"> twomilehighmarketing.com</a>Visit Kelly Kelly Schuknecht online:Website: <a href="https://kellyschuknecht.com/" rel="noopener noreferrer" target="_blank">https://kellyschuknecht.com/</a>LinkedIn: <a href="https://www.linkedin.com/in/kellyschuknecht/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kellyschuknecht/</a>Youtube: <a href="https://www.youtube.com/kellyschuknecht" rel="noopener noreferrer" target="_blank">https://www.youtube.com/kellyschuknecht</a>Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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What Does Personal Branding Look Like in the Age of AI with Kelly Schuknecht

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