I am thrilled to have Daniel Layfield, who is Director of Product Management at Diligent and founder of Subscription Index, advising subscription businesses on monetisation. In this conversation, Daniel Layfield shares his journey from finance to product management, discussing his experiences at Code Academy and Diligent. He emphasises the importance of understanding churn, effective pricing strategies, and the role of AI in product management. Daniel also explores the complexities of subscription models, the significance of metrics, and the impact of price localisation on revenue. Timestamps 03:48 Growth Strategies at Code Academy 07:11 Understanding Churn and the Four Horsemen 10:55 Identifying Ideal Customer Personas 13:04 The Hidden Math of Churn 15:55 Pricing Strategies for Subscription Models 19:04 The Future of Pricing in SaaS 20:45 Paywall Strategies and Feature Design 23:05 When to Invest in Subscription Management Tools 25:50 The Impact of AI on Product Management 26:49 The Future of AI and Software Development 29:24 OpenAI's Role in the Tech Stack 31:05 Challenges of Subscription Business Models 33:26 Identifying Key Metrics for Success 36:12 The Importance of Price Localization 40:33 AI's Impact on Subscription Monetization 42:32 Building a Writing Cadence and Sharing Knowledge 44:54 Lessons from Product Management Experience Daniel's Links LDN/ X – <a href= "https://www.linkedin.com/in/layfield/">https://www.linkedin.com/in/layfield/</a> Website – <a href="http://Subscriptionindex.com">Subscriptionindex.com</a> Playbook - <a href= "https://www.subscriptionindex.com/playbook">https://www.subscriptionindex.com/playbook</a> My Links Podcast: <a href="https://lifeselfmastery.com/itunes" rel= "nofollow ugc noopener">https://lifeselfmastery.com/itunes</a> Newsletter: <a href= "https://partner-grow.beehiiv.com/subscribe">https://partner-grow.beehiiv.com/subscribe</a> YouTube: <a href="https://lifeselfmastery.com/y" rel= "nofollow ugc noopener"> youtube.com/lifeselfmastery</a> Twitter: <a href="https://twitter.com/rohitmal" rel= "nofollow ugc noopener">https://twitter.com/rohitmal</a> LinkedIn: <a href= "https://www.linkedin.com/in/rohit857/">https://www.linkedin.com/in/rohit857/</a>

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