Bear Handlon has lived a life of service, from the battlefield to the boardroom. The former U.S. Navy SEAL and CEO of Born Primitive joined me for a conversation about purpose, leadership, and what it means to truly give back.

Bear shared the story behind his company’s partnership with Black Rifle Coffee to raise $25 million to pay off veteran medical debt. He talked about the people this effort has already changed, from veterans to Gold Star families, and what it feels like to make that kind of impact.

We also talked about his transition from military life to business, the lessons he has learned about sacrifice and integrity, and how fatherhood has given him a new perspective on success.

This episode is a reminder that gratitude means more when it comes with responsibility, and that one person can make a difference when their heart is in the right place.

Join the mission to help pay off $25 million in Veterans’ medical bills.
Support through:
blackriflecoffee.com
bornprimitive.com


BTS on Patreon:
http://bit.ly/4nLmOSk

The Sage Steele Show is a weekly podcast hosted by former ESPN anchor Sage Steele. Each week, Sage sits down with entertainers, athletes, business people, and politicians to have deep dive personal one on one discussions that enlighten, entertain, and engage. There’s a whole big world out there that’s not just sports, and Sage wants to talk about all of it.

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