In this episode of Step-by-Step, I chat with Jenny Lei, the founder of Freja — the minimalist handbag brand that grew from an idea into a $13M business. 🩺 This episode is sponsored by ZocdocStop putting off those doctor appointments and go to zocdoc.com/shelby to find and instantly book a top-rated doctor today.<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWl6X1BCMGdXY3hZX3lGRzlfNk5UMzFQbi1BQXxBQ3Jtc0tub3QxVG9LMVNzUmNKSVpOSTFWV2d2T0FKT3VwNGVFM3NjbWtMaEtqNDZpem8zeTVMbHBZTDM3U19UNWhvMV9wRFBFSzlKSFlfdllWVWZ4VlpNQkwzV0JUamd4djBaVWl5UDVwT3RBRmdSS1J2eTZlUQ&q=https%3A%2F%2Fzocdoc.com%2Fshelby&v=ajcIM17i3tk">https://zocdoc.com/shelby</a>⏱️ Chapters<a href="https://www.youtube.com/watch?v=ajcIM17i3tk">0:00</a> - Intro<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=128s">2:08</a> - The Interview Bag That Started It All<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=380s">6:20</a> - Launching Right Before the Pandemic<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=615s">10:15</a> - Manufacturing Struggles & the $2,000 Sample<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=885s">14:45</a> - From Dropshipping to a Real Brand<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=1258s">20:58</a> - Breaking Even, Then Breaking Through<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=1650s">27:30</a> - Building a Brand, Not Just a Bag<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=2042s">34:02</a> - Celebs, Content, and Going Viral<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=2447s">40:47</a> - Team Growth & Staying Independent<a href="https://www.youtube.com/watch?v=ajcIM17i3tk&t=2875s">47:55</a> - Mindset Shifts & Journaling as a Superpower👜 Check out Freja: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVc1T2U4MXBRWHlGZnBtZGc4ckRIY29paTZ4d3xBQ3Jtc0ttTGZhUXkxQjlkTHhkNUJXZDR2Y0lZd2RNN29qOWNvd3BTYWtOc3lUSEkwRHg0RWNtYXZOLW9Xak9lTVBCbHdub3V5UFZxSnFsVzlEcmR4X2lLM3V3anBxMVg5ekVzUDBiSlIwUmNIbXJjLXdnWGlubw&q=https%3A%2F%2Ffrejanyc.com%2F&v=ajcIM17i3tk">https://frejanyc.com</a>📸 Jenny's Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWthRVpycHE3djRQdVlqRm9GR3FIM1dVY1YyUXxBQ3Jtc0trZTBsWFV5bE1Cbi1OdEVjMXZQaEx6MUF4V2hoMVp1YldlSTRjQmlaRndzbVE1N25xV0xsTmNxRzhHd3k5OTdhZ3IxQnoyekUtR21HLURsVFRnTS1iMkF0azUxNjJpaGh2RzUta1kyUHZwbjYxX1I0OA&q=https%3A%2F%2Fwww.instagram.com%2Fjennyleii&v=ajcIM17i3tk"> </a><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWthRVpycHE3djRQdVlqRm9GR3FIM1dVY1YyUXxBQ3Jtc0trZTBsWFV5bE1Cbi1OdEVjMXZQaEx6MUF4V2hoMVp1YldlSTRjQmlaRndzbVE1N25xV0xsTmNxRzhHd3k5OTdhZ3IxQnoyekUtR21HLURsVFRnTS1iMkF0azUxNjJpaGh2RzUta1kyUHZwbjYxX1I0OA&q=https%3A%2F%2Fwww.instagram.com%2Fjennyleii&v=ajcIM17i3tk"></a><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWthRVpycHE3djRQdVlqRm9GR3FIM1dVY1YyUXxBQ3Jtc0trZTBsWFV5bE1Cbi1OdEVjMXZQaEx6MUF4V2hoMVp1YldlSTRjQmlaRndzbVE1N25xV0xsTmNxRzhHd3k5OTdhZ3IxQnoyekUtR21HLURsVFRnTS1iMkF0azUxNjJpaGh2RzUta1kyUHZwbjYxX1I0OA&q=https%3A%2F%2Fwww.instagram.com%2Fjennyleii&v=ajcIM17i3tk"> / jennyleii  </a>📍 My Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkRMR2FRNUZCVDVrRmZydmpkVWVtUGtob0VFUXxBQ3Jtc0tsZXV2WVdVak9KMmwyMS1VbGRTVHVreTlZU1hKQ2NjYkJEZ2Flb3F3OFA2MFZQVTRYSVU5eElseldwR3FLUTlYLXpQWDIxVmdMeGNESC1NMmdQc3I3V2dCWi1jZ0dmVnBYeEcxdXpxV3lKckt3eXM1cw&q=https%3A%2F%2Fwww.instagram.com%2Fshelbychurch&v=ajcIM17i3tk"> </a><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkRMR2FRNUZCVDVrRmZydmpkVWVtUGtob0VFUXxBQ3Jtc0tsZXV2WVdVak9KMmwyMS1VbGRTVHVreTlZU1hKQ2NjYkJEZ2Flb3F3OFA2MFZQVTRYSVU5eElseldwR3FLUTlYLXpQWDIxVmdMeGNESC1NMmdQc3I3V2dCWi1jZ0dmVnBYeEcxdXpxV3lKckt3eXM1cw&q=https%3A%2F%2Fwww.instagram.com%2Fshelbychurch&v=ajcIM17i3tk"></a><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkRMR2FRNUZCVDVrRmZydmpkVWVtUGtob0VFUXxBQ3Jtc0tsZXV2WVdVak9KMmwyMS1VbGRTVHVreTlZU1hKQ2NjYkJEZ2Flb3F3OFA2MFZQVTRYSVU5eElseldwR3FLUTlYLXpQWDIxVmdMeGNESC1NMmdQc3I3V2dCWi1jZ0dmVnBYeEcxdXpxV3lKckt3eXM1cw&q=https%3A%2F%2Fwww.instagram.com%2Fshelbychurch&v=ajcIM17i3tk"> / shelbychurch  </a>For business inquiries please email churchshelby@gmail.comwith Step By Step Podcast in the subject line. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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How She Sold $13M in Handbags In 1 Year with Jenny Lei of Freja

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