Harmony Anderson, Head of Marketing and Growth Product at superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly!Key Moments: 00:00 Harmony Anderson on Moving Upmarket and Scaling01:35 Welcome to Marketing Trends02:05 Harmony Anderson’s Career Journey08:33 Fast-Paced Marketing Strategies13:20 Navigating the Dark Funnel15:59 Balancing Brand and Attribution16:47 The Role of Influencers in Modern Marketing19:27 Positioning in the AI Market24:41 Moving Up Market: Challenges and Strategies35:06 Vision Setting and Company Evolution36:11 Superhuman's Ambitious Roadmap37:02 Unified Productivity and AI Integration39:33 Lessons of Failure and Success44:18 Scaling Operations for Rapid Growth48:09 Innovative Tools and Tech Stack51:13 AI in Content Creation and Marketing56:02 The Resurgence of Webinars01:02:14 Superhuman for Startups Program01:04:24 Conclusion and Final Thoughts
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

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The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)

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