37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.Key Takeaways:<ul><li>00:12 – How 37signals' marketing started organically with a blog</li><li>02:53 – Authenticity is a must when writing</li><li>07:02 – Patience is key to growing an audience</li><li>08:18 – Don’t let algorithms dictate your content</li><li>13:08 – Make time to write while your ideas are fresh</li><li>16:21 – Marketing is simply transferring enthusiasm</li><li>22:22 – Audiences want to see behind the curtain</li></ul>Links and Resources:<ul><li><a href='https://sendspark.com/request/The-REWORK-Podcast/hsj7miu9gesm8gq6jm8pr6z9izly0fc2'>Record a video question for the podcast</a></li><li><a href='https://37signals.com/books'>Books by 37signals</a></li><li><a href='https://basecamp.com/pricing'>Sign up for a 30-day free trial at Basecamp.com</a></li><li><a href='https://www.hey.com/world/'>HEY World | HEY</a></li><li><a href='https://www.rework.fm/'>The REWORK podcast</a></li><li><a href='https://www.youtube.com/@37signals/podcasts'>The Rework Podcast on YouTube</a></li><li><a href='https://dev.37signals.com/'>The 37signals Dev Blog</a></li><li><a href='https://www.youtube.com/c/basecamp/featured'>37signals on YouTube</a></li><li><a href='https://twitter.com/37signals'>@37signals on X</a></li></ul>

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