Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pacific Content, which created podcasts for DELL, Charles Schwab, Zendesk, Slack, Atlassian and more.Steve is a past client of mine, as I helped him develop his keynote speech associated with his book, <a href="https://www.stevepratt.com/book">Earn It: Unconventional Strategies for Brave Marketers.</a> When he's not traveling the world speaking, Steve is consulting his clients on how to differentiate through their creative bravery.In this episode, we dissect one of his Steve's signature stories, and we actively workshop it to flow better. It's a rare look inside the craft of how a great story comes together, and all the parts and pieces that make it gripping, surprising, and relevant to a message.Follow Steve on <a href="https://www.linkedin.com/in/steveprattca/">LinkedIn</a> and visit his <a href="https://www.stevepratt.com/">website</a> for more.***ABOUT ME, JAY ACUNZO:Strategic Storytelling & Speaking Advisor to Experienced ProsI help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it’s easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at<a href="https://jayacunzo.com/"> jayacunzo.com</a>Work with me one-on-one to fix your message or nail your next speech: <a href="https://jayacunzo.com/services">jayacunzo.com/services</a>Book me to speak to your group: <a href="https://jayacunzo.com/keynotes">jayacunzo.com/keynotes</a>Connect with me on social: <a href="https://www.linkedin.com/in/jayacunzo/">LinkedIn</a>, <a href="https://instagram.com/jacunzo">Instagram</a>, <a href="https://threads.net/jacunzo">Threads</a>***ENJOY THE SHOW? PLEASE SAY THANKS:<a href="https://podcasts.apple.com/us/podcast/how-stories-happen/id1736586770">Leave a review on Apple Podcasts</a> <a href="https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl">Leave a rating on Spotify</a>

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