The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.Join as we discuss:<ul><li>Is YouTube the next big frontier for B2B?</li><li>How to future-proof your content strategy</li><li>Why 'building an audience' is replacing 'generating leads'</li></ul><b></b>Connect with us: Benji: <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/benji-block/</a>James: <a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/jamescarbary/</a>Link to Post discussed in this episode: <a href="https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop</a>

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