It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us? And is Google Search finally facing a real rival, in the form of A.I.-powered “answer engines”?  <ul><li>SOURCES:<ul><li><a href="https://www.linkedin.com/in/marissamayer/">Marissa Mayer</a>, co-founder of Sunshine; former C.E.O. of Yahoo! and vice president at Google.</li><li><a href="https://www.fuqua.duke.edu/faculty/ryan-mcdevitt">Ryan McDevitt</a>; professor of economics at Duke University.</li><li><a href="https://timhwang.org/">Tim Hwang</a>, media researcher and author; former Google employee.</li><li><a href="https://www.linkedin.com/in/elizabeth-reid-56356724/">Elizabeth Reid</a>, vice president of Search at Google.</li><li><a href="https://www.linkedin.com/in/aravind-srinivas-16051987">Aravind Srinivas</a>, C.E.O. and co-founder of Perplexity.</li><li><a href="https://www.linkedin.com/in/jeremystoppelman/">Jeremy Stoppelman</a>, C.E.O. and co-founder of Yelp.</li></ul></li></ul> <ul><li>RESOURCES:<ul><li>“<a href="https://www.nytimes.com/2022/02/25/business/vitaly-borker-glasses-retail.html">A Fraudster Who Just Can’t Seem to Stop … Selling Eyeglasses</a>,” by David Segal (The New York Times, 2022).</li><li><a href="https://amzn.to/3XalHiM">Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet</a>, by Tim Hwang (2020).</li><li>“<a href="https://www.justice.gov/atr/case-document/file/1329131/download">Complaint: U.S. and Plaintiff States v. Google LLC</a>,” by the U.S. Department of Justice (2020).</li><li>“<a href="https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html">Fake Online Locksmiths May Be Out to Pick Your Pocket, Too</a>,” by David Segal (The New York Times, 2016).</li><li>“<a href="https://www.jstor.org/stable/10.1086/676333">‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality</a>,” by Ryan C. McDevitt (Journal of Political Economy, 2014).</li><li><a href="https://amzn.to/3gcb3HE">In the Plex: How Google Thinks, Works, and Shapes Our Lives</a>, by Steven Levy (2011).</li><li>“<a href="http://infolab.stanford.edu/~backrub/google.html">The Anatomy of a Large-Scale Hypertextual Web Search Engine</a>,” by Sergey Brin and Lawrence Page (Computer Networks and ISDN Systems, 1998).</li></ul></li></ul> <ul><li>EXTRAS:<ul><li>“<a href="https://freakonomics.com/podcast/is-dialysis-a-test-case-of-medicare-for-all-ep-457/">Is Dialysis a Test Case of Medicare for All?</a>” by Freakonomics Radio (2021).</li><li>“<a href="https://freakonomics.com/podcast/how-big-is-my-penis-and-other-things-we-ask-google/">How Big is My Penis? (And Other Things We Ask Google)</a>,” by Freakonomics Radio (2017).</li></ul></li></ul>

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522. Is Google Getting Worse? (Update)

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