In this episode, we delve into the journey of Vimal Arumugam, the co-founder of Baked Bird, a unique baked chicken concept. Vimal shares the inception story of Baked Bird, which began from a shared love for chicken wings and evolved into a thriving hospitality business. He discusses the challenges faced in transitioning from a corporate career to the food industry, the importance of differentiating from competitors by offering a healthy alternative to fried chicken, and the significance of community support. Vimal also touches on the impact of the COVID-19 pandemic, the strategic decisions behind their business growth, and their future aspirations for Baked Bird. From starting as a weekend market stall to opening their first brick-and-mortar location, this episode captures the essence of passion-driven entrepreneurship and the relentless pursuit of innovation in the food industry.Connect with Vimal:<a href="https://www.linkedin.com/in/vimal-arumugam-77a51956/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/vimal-arumugam-77a51956/</a><a href="https://www.linkedin.com/company/baked-bird/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/baked-bird/</a><a href="https://bakedbird.co.uk/" rel="noopener noreferrer" target="_blank">https://bakedbird.co.uk/</a><a href="https://www.instagram.com/bakedbird?utm_source=ig_web_button_share_sheet&igsh=M2M0Y2JmOTAyOA==" rel="noopener noreferrer" target="_blank">https://www.instagram.com/bakedbird</a>Connect with the podcast<a href="https://colossal-designer-2784.ck.page/40ada1483a" rel="noopener noreferrer" target="_blank">Join the Hospitality Mavericks newsletter</a>Tune in via your favourite podcast platform - <a href="https://hospitality-mavericks.captivate.fm/listen" rel="noopener noreferrer" target="_blank">here </a>More episodes for you to check out <a href="https://www.hospitalitymavericks.com/" rel="noopener noreferrer" target="_blank">here</a> This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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#298 Vimal Arumugam Co-Founder and CEO at Baked Bird - Redefining Fast Food with a Healthy Twist

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