In this shortcast episode, Erik Fisher talks with&nbsp;Tamsen Webster&nbsp;about the hidden structure behind every message that sticks. Tamsen introduces the&nbsp;Red Thread—a framework for crafting ideas that feel obvious in hindsight and impossible to ignore. Whether you’re pitching a project, leading a team, or launching a product, this episode will help you connect what you’re saying to what people are already thinking.In this episode, you’ll learn:<ul><li>Why Belief Comes Before Behavior:&nbsp;Tamsen explains why people won’t act on your idea until it aligns with who they believe they are.</li><li>The Red Thread Framework:&nbsp;A practical way to structure your message using five building blocks—Goal, Problem, Truth, Change, and Action.</li><li>The Role of Story Without Telling Stories:&nbsp;How you can build narrative logic even if you never tell a single anecdote.</li><li>Why Ideas Fall Flat:&nbsp;Tamsen shares the #1 reason messages don’t stick—and how to rework them to resonate deeply.</li><li>How to Create Agreement Without Force:&nbsp;You’ll hear why persuasion isn’t about pressure—it’s about showing people what they already believe.</li></ul>This episode is packed with insights on how to design messages that don’t just land—they last.To learn more about the Red Thread or grab Tamsen’s latest book&nbsp;Say What They Can’t Unhear, visit&nbsp;<a href="https://tamsenwebster.com/" rel="noopener noreferrer" target="_blank">tamsenwebster.com</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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