Krystina decided to take the leap and try to make her home- bakery business her full time gig just before the pandemic hit.&nbsp;&nbsp;While most people would have hit pause, she instead reimagined her offering and The Messy Cookie home kit was born.&nbsp; Big names like Wayfair and Ebay jumped on board for her delicious virtual team-building escape. &nbsp;But while she’s been able to get in the virtual door once, she’s struggled to get repeat business from the big companies for her cookie decorating parties.&nbsp; What’s holding her back?&nbsp;Listen in for a masterclass in how to convert your business from a product into a brand.&nbsp;&nbsp;Like the topics on today’s show? Why not take a deeper dive! The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online:<a href="https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182" rel="noopener noreferrer" target="_blank"> www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182</a>&nbsp;Want to be a guest? Head to<a href="https://marcrandolph.com/guest" rel="noopener noreferrer" target="_blank"> marcrandolph.com/guest</a> to apply.&nbsp; While you’re there, sign up for Marc’s newsletter<a href="https://marcrandolph.com/newsletter/" rel="noopener noreferrer" target="_blank">: marcrandolph.com/newsletter/</a>Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork&nbsp;LinkedIn: Marcrandolph&nbsp;&nbsp;Marcrandolph.com

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#60: How to Turn Your Kitchen Side-Hustle Into a Brand

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