Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with <a href="https://www.linkedin.com/in/marisathalberg/" rel="noopener noreferrer" target="_blank">Marisa Thalberg,</a> Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership, risk-taking, and brand transformation in retail marketing.Marisa discusses her career journey across diverse industries - from Estée Lauder and Taco Bell to Lowe's, SeaWorld, and now JCPenney. She opens up about learning from failures, dealing with short tenures, and why marketers must take calculated risks. The conversation explores her current role transforming JCPenney and the broader Catalyst Brands portfolio, which includes Brooks Brothers, Aeropostale, Lucky Brand, Nautica, and Eddie Bauer.What You'll Learn:<ul><li>How to navigate career missteps and build resilience as a marketing leader</li><li>The dynamic nature of the CMO role necessitates a particular mindset and strategy.</li><li>Strategies for transforming legacy retail brands while honoring their heritage</li><li>The importance of talking up to consumers rather than down to them</li><li>How to balance innovation with brand conventions that actually matter</li><li>Why customer-centric titles and thinking can transform marketing's role</li><li>Lessons from managing a diverse portfolio of heritage retail brands</li><li>The power of creative constraints in driving better marketing outcomes</li></ul>Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:<ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul>Unlock the full potential of influencer marketing. Visit <a href="http://awin.link/adweek" rel="noopener noreferrer" target="_blank">awin.link/adweek </a>to start building high-impact partnerships today!<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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From JCPenney to Brooks Brothers: How Marisa Thalberg Transforms Heritage Retail Brands

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