With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more. For busy lawyers, it can be difficult to find the time to consistently research, produce, and publish blog content that works to attract more potential clients to their website. That’s why many solos and small law firms are turning to tech to achieve a greater volume of content in less time. However, in its current state, ChatGPT fails to be a plug-and-play solution for attorneys, and instead, it requires a degree of oversight in order to produce high-quality blog content. In this episode of the Law Firm Marketing Decided podcast, we discuss the risks and limitations of using ChatGPT for your digital marketing, an overview of the various applications of ChatGPT, what to include in your ChatGPT prompt for optimal output, and a step-by-step example of how you can use ChatGPT to produce a high-quality legal blog.

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