Planet Money has teamed up with the company Exploding Kittens to make a board game inspired by the legendary economics paper The Market for Lemons. We’ve decided we want a mass-appeal party game that quietly sneaks in the economics, so that we can report from inside a world that no other Planet Money project has entered: the real shelves at real big box retail stores.  We have a great game mechanic and a set of rules. Now all we need is a good name and theme.  Turns out, that is way harder and way higher stakes than any of us could have imagined.  In the third episode of our series, we learn the importance of a good game name and theme and try to come up with one for our game.  Find our previous episodes in the <a href="https://www.npr.org/series/g-s1-89455/planet-money-makes-a-boardgame"target="_blank" >board game series</a>, <a href="https://www.npr.org/2025/10/01/nx-s1-5558425/planet-money-board-game-episode-1"target="_blank" >here</a> and <a href="https://www.npr.org/2025/10/03/nx-s1-5561924/planet-money-board-game-episode-2"target="_blank" >here</a>. <a href="https://www.planetmoneybook.com/"target="_blank" >Pre-order the Planet Money book and get a free gift</a>. / <a href="https://n.pr/3HlREPz"target="_blank" >Subscribe to Planet Money+</a> Listen free: <a href="http://n.pr/PM-digital"target="_blank" >Apple Podcasts</a>, <a href="https://n.pr/3gTkQlR"target="_blank" >Spotify</a>, <a href="https://n.pr/3Bkb17W"target="_blank" >the NPR app</a> or anywhere you get podcasts. <a href="https://n.pr/3h92GwS"target="_blank" >Facebook</a> / <a href="https://n.pr/3FqLuws"target="_blank" >Instagram</a> / <a href="https://n.pr/3sGZdrq"target="_blank" >TikTok</a> / Our weekly <a href="https://n.pr/3zrFvUB"target="_blank" >Newsletter</a>. This episode of Planet Money was hosted by Kenny Malone and Erika Beras. It was produced by James Sneed and edited by Marianne McCune, fact-checked by Willa Rubin, and engineered by Cena Loffredo and Kwesi Lee. Alex Goldmark is our executive producer. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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