<a href="https://www.linkedin.com/in/rmeyerson/">Rob Meyerson</a> returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. 
We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
<ul>
 <li>The 6th edition! Congrats. What's new?</li>
 <li>What is a brand identify?</li>
 <li>How to start building it?</li>
 <li>Where does this fall in the priorities of what companies have to do?</li>
</ul>
Join us.
Grab a copy of the book here: <a href="https://amzn.to/4bVjCOW" target="_self">https://amzn.to/4bVjCOW</a>

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654: How to build a brand identity - a chat with Rob Meyerson

The Business Storytelling Show