The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.Join as we discuss:<ul><li>Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership</li><li>How to leverage original research for creating compelling, data-driven reports that resonate with your audience</li><li>Why companies consistently get newsletters wrong, and how to avoid falling into the same trap</li></ul>Connect with us: Benji: <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/benji-block/</a>James: <a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/jamescarbary/</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

The 4 Best Top of Funnel Marketing Tactics

B2B Growth

AI Chapters

AI Insights

Reviews