Just days before we spoke, BuzzFeed co-founder and CEO Jonah Peretti agreed to sell the company, which was losing money and at risk of shutting down. Now there’s a new lease on life — and new leadership. Jonah is taking on a new role as president of BuzzFeed AI, and Byron Allen will become CEO of BuzzFeed. 
That’s obviously a huge structural and organizational change, and a really big decision — prime Decoder bait if there ever was any. What are digital media companies doing to adapt and survive in an information landscape dominated by algorithmic social platforms?
Links: 
<ul>
 <li>
Byron Allen is buying BuzzFeed and becoming CEO | <a href="https://variety.com/2026/digital/news/byron-allen-buying-buzzfeed-ceo-1236745206/">Variety</a>
</li>
 <li>
BuzzFeed issues going concern warning, lacks liquidity | <a href="https://www.wsj.com/business/c-suite/buzzfeed-issues-going-concern-warning-lacks-liquidity-for-coming-year-d5d0c2ef">Wall Street Journal</a>
</li>
 <li>
BuzzFeed News is shutting down | <a href="https://www.theverge.com/2023/4/20/23691169/buzzfeed-news-shut-down-jonah-peretti-memo">The Verge</a>
</li>
 <li>
BuzzFeed sells Hot Ones studio in $82.5M deal | <a href="https://www.nbcnews.com/business/buzzfeed-sells-hot-ones-studio-first-we-feast-rcna183956">NBC News</a>
</li>
 <li>
The unbearable lightness of BuzzFeed | <a href="https://www.theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media">The Verge</a>
</li>
 <li>
I hate myself because I don’t work for BuzzFeed (2015) | <a href="https://www.theawl.com/2015/03/i-hate-myself-because-i-dont-work-for-buzzfeed/?ref=typebarmagazine.com">The Awl</a>
</li>
</ul>
<a href="https://www.theverge.com/subscribe">Subscribe to The Verge</a> to access the ad-free version of Decoder!
Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Kate Cox and Nick Statt; this episode was edited by Kabir Chopra. Our editorial director is Kevin McShane. 
The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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