Guest: Fred Meyers, Founder & CEO of QueensboroLinks:Website: <a href="http://www.queensboro.com">www.queensboro.com</a>Facebook: <a href="https://www.facebook.com/queensboro/">https://www.facebook.com/queensboro/</a>Instagram: <a href="https://www.instagram.com/queensborousa/">https://www.instagram.com/queensborousa/</a>Episode page: <a href="https://entrepreneurconundrum.com/fredmeyers">https://entrepreneurconundrum.com/fredmeyers</a>In this episode:(00:00) Intro — spotting a premium polo gap and building from scratch(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)(04:14) The $4.95 first-order offer and trust-building guarantees(06:07) Shipping realities: continental U.S. free shipping and reliability(07:25) Lessons from economic turbulence & organizational vulnerabilities(09:40) Why move HQ to Dallas—and what improved (talent & logistics)(15:26) Expansion thinking (East, Texas/Midwest, West Coast next)(16:06) “Great small company” > “bad big company” (and how to become great)(18:35) A turning point: “We’re not doing better because we aren’t better.”(19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive(27:50) Brand basics: clear positioning → clear logo → clear expression(30:24) Culture you can “hear”—why energy shows up in the box(33:21) Best advice received: “Do what’s good for Freddie.”(35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character(37:58) Where to learn more & connectTakeaways:Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics.Hire for the 4 P’s; you can’t out-perform your lowest standard.Be a great small company—scale comes after excellence.Position → brand → logo → apparel: get the story straight, then amplify.CTA: Start your first embroidered shirt for $4.95 and test the experience: <a href="http://www.queensboro.com">www.queensboro.com</a> Key Questions(01:07) All right, so how did you get to where you are today?(01:52) You stayed focused?(02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C?(04:09) Do you have a minimum quantity that I need to order?(07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it?(11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck?(15:58) Are there any other big goals that you're looking to achieve in the next couple of years?(22:57) How did you get your company's name?(26:39) What are some of your thoughts about helping others build their brand?(30:57) What did you do to help you get through hard times or times that were rough?(33:12) What's the best advice you've ever received?(35:49) What's the best advice you've ever given?(37:53) Where can we go to learn more about you and what you do? Fred Meyers<a href="http://www.queensboro.com">www.queensboro.com</a><a href="https://www.facebook.com/queensboro/">https://www.facebook.com/queensboro/</a><a href="https://www.instagram.com/queensborousa/?hl=en">https://www.instagram.com/queensborousa/?hl=en</a>Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336<a href="mailto:virginia@distinctdigitalmarketing.com">virginia@distinctdigitalmarketing.com</a><a href="http://www.distinctdigitalmarketing.com">www.distinctdigitalmarketing.com</a>

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