<h2>Goldie Chan: Personal Branding for Introverts</h2>
<p>Goldie Chan is the founder of Warm Robots, a social media strategy and creative agency, and she is herself a creative, keynote speaker, author, and cancer survivor. She was named the “Oprah of LinkedIn” by <em>Huffington Post,</em> and her creative video channel won LinkedIn Top Voice for Social Media. She is the author of <em>Personal Branding for Introverts</em> (<a href="https://amzn.to/4qe1FlY">Amazon</a>, <a href="https://bookshop.org/a/90226/9781541705463">Bookshop</a>)*.</p>
<p>Many of us aspire to have a powerful personal brand, but it’s not always clear where to start. In this conversation, Goldie and I zero in on the five elements that matter most – and what you can do to get started.</p>
<h3>Key Points</h3>
<p>Five C’s of personal branding:</p>
<ul>
<li>Clarity: Surface it by determining three words you want to be associated with.</li>
<li>Consistency: The internet is for introverts. Find the medium where you can show up often and that plays to your strengths.</li>
<li>Competency: Rather than promoting yourself, promote the ideas and practices you stand for through your experience.</li>
<li>Confidence: Ego is when you shout who you are to a room, and confidence is when you know who you are in a room.</li>
<li>Community: Join in on conversations with people discussing what you care about. Find these communities or build your own.</li>
</ul>
<h3>Resources Mentioned</h3>
<ul>
<li><em>Personal Branding for Introverts</em> by Goldie Chan (<a href="https://amzn.to/4qe1FlY">Amazon</a>, <a href="https://bookshop.org/a/90226/9781541705463">Bookshop</a>)*.</li>
</ul>
<h3>Interview Notes</h3>
<p><a href="https://coachingforleaders.com/mp-files/goldie-chan-the-key-elements-of-a-powerful-personal-brand.pdf/">Download my interview notes</a> in PDF format (free membership required).</p>
<h3>Related Episodes</h3>
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<li><a href="https://coachingforleaders.com/podcast/four-stories-leaders-influence/">The Four Critical Stories Leaders Need For Influence, with David Hutchens</a> (episode 148)</li>
<li><a href="https://coachingforleaders.com/podcast/get-noticed-by-stakeholders-daphne-jones/">The Way to Get Noticed by Key Stakeholders, with Daphne E. Jones</a> (episode 614)</li>
<li><a href="https://coachingforleaders.com/podcast/reputation-is-your-currency-maha-abouelenein/">Your Reputation is Your Currency, with Maha Abouelenein</a> (episode 703)</li>
</ul>
<h3>Discover More</h3>
<p><a href="https://coachingforleaders.com/free">Activate your free membership</a> for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside <a href="https://coachingforleaders.com/plus">Coaching for Leaders Plus</a>.</p>


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