This is Matt Reustle.  Today we are breaking down the Latam e-commerce Giant, Mercado Libre. My guest is <a href="https://www.linkedin.com/in/daniel-wu-16005739/?originalSubdomain=au">Daniel Wu </a>of Bristlemoon Capital. 
I was introduced to MELI about 15 years ago when it was still the eBay of Latam, and similar to a place that you revisit after a long time away, MELI looks a lot different than those early days. 
Just consider that with a $120 billion market cap, MELI is three times the size of eBay today and has clearly evolved since those early days. Daniel walks us through the business as it stands today. And how MELI paired this Amazon-like e-commerce approach with a complementary but equally impressive FinTech business to fuel the company. It's an incredibly interesting road to success. Please enjoy this Breakdown of Mercado Libre.

Read the <a href="https://www.bristlemoonresearch.com/p/mercadolibre-meli-amazon-in-the-amazon">Bristlemoon Research</a> on Mercado Libre

For the full show notes, transcript, and links to the best content to learn more, check out the episode page<a href="https://joincolossus.com/episode/mercado-libre-e-commerce-empire/">⁠ here.⁠</a>
—-
Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit<a href="https://www.joincolossus.com/episodes">⁠ joincolossus.com/episodes⁠</a>.
Editing and post-production work for this episode was provided by The Podcast Consultant (<a href="https://thepodcastconsultant.com/">⁠https://thepodcastconsultant.com⁠</a>).
Show Notes
(00:00:00) Welcome to Business Breakdowns
(00:01:20) Founding Story and Early Challenges
(00:03:31) Evolution and IPO
(00:04:41) Regional Dynamics and Tailwinds
(00:09:13) Business Model Breakdown
(00:12:40) Commerce Segment Deep Dive
(00:15:24) Competitive Landscape and Market Share
(00:25:14) Logistics and Fulfillment Expansion
(00:29:39) Advertising and Future Growth Levers
(00:32:16) Introduction to Mely Plus
(00:32:39) Mely Plus Membership Benefits
(00:32:57) Early Adoption and Future Potential
(00:33:58) Marketplace Revenue Breakdown
(00:34:34) Transition to FinTech: Mercado Pago
(00:35:00) Merchant Acquiring Business
(00:39:14) Credit Business Overview
(00:41:31) Credit Card Business in Brazil
(00:43:38) Managing Credit Risk
(00:52:24) Financial Performance and Growth Drivers
(00:54:08) Operating Margins and Reinvestment Strategy
(00:57:39) Risks and Challenges
(01:02:48) Leadership and Company Culture
(01:05:47) Lessons From Mercado Libre

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Mercado Libre: E-commerce Empire - [Business Breakdowns, EP.227]

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