Sponsored by CoHost. Stop guessing what holds listener attention. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3271/2026-02-17">CoHost’s consumption metrics</a> reveal where listeners stay engaged, where they leave, and which episodes actually deliver value.<ul>
<li><a href="https://podnews.net/press-release/apple-podcasts-video-pr">Apple Podcasts announced support for video podcasts</a> in the next version of iOS.
<ul>
<li>Unlike Spotify or YouTube, <a href="https://podnews.net/article/video-apple-podcasts-details">your podcast host will continue to host the video files</a>, using HLS to deliver video in good quality. However, it only works with participating podcast hosts; Apple has launched with just four participating companies: Acast, ART19, Omny Studio and Simplecast.</li>
<li>For the first time, <a href="https://podnews.net/article/video-apple-podcasts-details">dynamic advertising will be available for video podcasting</a>. Apple Podcasts will charge a per-impression fee for each dynamic ad shown; however, the ads will be controlled by the podcast hosts and their ad networks. (All four launch partners, Acast, ART19, Omny Studio/Triton and Simplecast/AdsWizz, are also ad networks.)</li>
<li>Podnews has taken a long look at how the new service works. We've posed plenty of questions to Apple, and got plenty of answers; as well as playing with the new service hands-on, and hearing what others think. <a href="https://podnews.net/article/video-apple-podcasts-details">There is lots more detail over here</a>.</li>
</ul>
</li>
<li>Apple Podcasts also seems to have made a lot of changes to its documentation about Apple Podcasts Connect. (Why, yes, we do have an automated system checking that). <a href="https://podcasters.apple.com/support/900-availability-rights-and-release-date?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">Show Settings</a> now explains how to tell if you can do video with your existing podcast host; a new <a href="https://podcasters.apple.com/support/904-availability-of-apple-podcasts-features?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">Availability</a> table tells us that video podcasts will not be available in mainland China; <a href="https://podcasters.apple.com/support/5593-how-to-publish-video?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">how to publish video</a> tells us about API keys and talks more about analytics - and clarifies that paid subscriptions are audio-only; <a href="https://podcasters.apple.com/support/5392-listener-analytics?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">Analytics</a> tells us that video analytics aren't broken out by Apple; here's a page <a href="https://podcasters.apple.com/support/5587-final-cut-pro-video-podcasts?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">trying to sell Final Cut Pro</a> as an editing tool, and <a href="https://podcasters.apple.com/support/5588-writing-tools-shape-podcast-copy?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">how to 'shape up your podcast copy'</a> with advice on Apple's AI tools; and <a href="https://podcasters.apple.com/support/5589-local-capture-ipad-high-quality-audio-video?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">local capture on iPad</a> which apparently does a very good job of capturing video and audio during live calls on FaceTime or other apps.</li>
<li>Away from Apple Podcasts - <a href="https://podranker.com/blog/podcast-ad-study-we-timed-every-ad-in-128-episodes/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">PodRanker claims to have checked 128 episodes to discover how much ads are in podcasts.</a> The median figure is 3.7%, which is about two minutes per hour. 13% had no ads at all. The heaviest was 27.6% ads. These numbers are highly dependent on where podcasts are downloaded from, and also how; many podcast ad systems won't supply ads to automated requests, especially those coming from server farms. We've asked for more detail.
<ul>
<li>This data comes after we highlighted Magellan AI's report that included <a href="https://podnews.net/update/pepsi-theo#story3">an average ad-load of 8.82%</a>. Our mistake: we suggested that was 7 minutes every hour; it's closer to <a href="https://kagi.com/search?q=what+is+8.82%25+of+60&r=au&sh=PkCGuedY9WPUj3z9CzA89Q&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-17">5</a>. We've worked out a better way to math for next time.</li>
</ul>
</li>
</ul><a href="https://podnews.net/update/apple-podcasts-hero">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/2736/2026-02-17" rel="sponsored">Podcast Growth & Monetization tips every Thursday!</a> &mdash; Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.</li><li><a href="https://podnews.net/class-click/2463/2026-02-17" rel="sponsored">✅ Goal for your week: Create a new podcast website</a> &mdash; 🤯 Insanely simple way to create a podcast website. 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱 Mobile optimized. 🕵️‍♀️ SEO perfection. </li><li><a href="https://podnews.net/class-click/3071/2026-02-17" rel="sponsored"> AudienceLift.com - YouTube Growth + Subs 🌟</a> &mdash; 🌟 AudienceLift.com – YouTube Growth + Subs 
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