Zachary George joins Higher Exchanges to share the strategic vision behind SNDL’s transformation into a debt-free, cash-rich cannabis leader.We cover: 🌱 Zach’s journey from Wall Street to cannabis 🇨🇦 Canada's retail evolution & market reset 🌍 Germany & global growth opportunities 🇺🇸 U.S. expansion strategy & OTC ambitions 💰 Capital deployment: buybacks, M&A, and long-term ROIPlus, another fun question for Grok.

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The Global Playbook with Zachary George, CEO of SNDL

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