Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn <ul data-start="670" data-end="1414"> <li data-start="670" data-end="754"> Why podcast guesting often outperforms hosting for lead generation and credibility </li> <li data-start="755" data-end="853"> How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) </li> <li data-start="854" data-end="937"> Research that matters: demographics, geography, trends, and topic data Chloe uses </li> <li data-start="938" data-end="1028"> Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers </li> <li data-start="1029" data-end="1129"> Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks </li> <li data-start="1130" data-end="1184"> Busting the "saturation" myth in health and wellness </li> <li data-start="1185" data-end="1260"> Guesting without social media: leverage email/newsletters and communities </li> <li data-start="1261" data-end="1345"> Post-interview promotion that actually moves the needle (and what to ask the host) </li> <li data-start="1346" data-end="1414"> Setting realistic goals and reverse-engineering your guesting plan </li> </ul> Key Topics & Flow <ul data-start="1434" data-end="2078"> <li data-start="1434" data-end="1504"> Chloe's origin story and why guesting resonates in health & wellness </li> <li data-start="1505" data-end="1564"> Borrowed trust: how vetted hosts pre-warm their audiences </li> <li data-start="1565" data-end="1633"> Strategy vs. spaghetti: choosing shows, not just chasing downloads </li> <li data-start="1634" data-end="1687"> How to talk about yourself without feeling "braggy" </li> <li data-start="1688" data-end="1750"> Guesting > hosting for client leads (while both can coexist) </li> <li data-start="1751" data-end="1821"> Evergreen repurposing: interviews → emails, reels, blogs, talks, ads </li> <li data-start="1822" data-end="1888"> Seasons, replays, and keeping your feed ranking and discoverable </li> <li data-start="1889" data-end="1951"> "Niche down + niche out": expanding beyond a too-tiny avatar </li> <li data-start="1952" data-end="2010"> Defeating the oversaturation myth: everyone needs health </li> <li data-start="2011" data-end="2078"> Next steps: goal setting, outreach, prep, and post-show promotion </li> </ul> Action Steps for Health Coaches <ol data-start="2469" data-end="2926"> <li data-start="2469" data-end="2556"> Set your primary goal: education/authority, client acquisition, or content creation. </li> <li data-start="2557" data-end="2656"> Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. </li> <li data-start="2657" data-end="2739"> Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. </li> <li data-start="2740" data-end="2821"> Pitch with proof: outcomes, case examples, and a tailored angle for each host. </li> <li data-start="2822" data-end="2926"> Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview. </li> </ol> About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. <ul data-start="3673" data-end="3867"> <li data-start="3673" data-end="3781"> If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. </li> <li data-start="3782" data-end="3867"> Share this episode with a fellow coach who's ready to start guesting strategically. </li> </ul>

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How Health Coaches Win with Podcast Interview Marketing with Chloe Williamson of Interview Valet

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