As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences at Google, OfferUp, and Microsoft, and now for clients of Catbird Content. She wrote the best-selling Strategic Writing for UX, and teaches at schools and conferences in North America and Europe.In this episode of the podcast, Sophia and Torrey talk about why people tend to be biased toward stories they understand, how facilitating with sticky notes helps level the playing field for ideas, and how Torrey used OOUX to untangle the “spaghetti” of requirements, system objects, and team vernacular at a large company we all know.<ul> <li>Follow Torrey on <a href="https://www.linkedin.com/in/torreybird">⁠LinkedIn⁠</a></li></ul><ul> <li><a href="https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395?crid=33QHP1MV30P30&dib=eyJ2IjoiMSJ9.pt5qVobMAYTOOBol9Rcg1o8yOzZRCDx4uKjq_1sMWMIOFRCG3ifxUqYiH6BZP1OOiKohm2JGhRR2cTvvTlWrs4_O9AAX9ktHfwdmUD_vc0ngBAQiDPSoalM-a19rAdUyO55kaEyh4VChZpDYA_Xc-JnmgeEiHC0GZKUjDqEA8L_NKV8yF31ovbbQLPH5E5CcsRdzQ3m2IyISbWlJytWSaaEWSUGNxJGZK06Za4AtGYo.Uh-W0oXEJSH9mp5e9cYQu528qxGoPASb0vry4qQjAVA&dib_tag=se&keywords=strategic+writing+for+ux&qid=1738793584&sprefix=Strategic+writin,aps,119&sr=8-1&linkCode=sl1&tag=sophiavux-20&linkId=27cf4953fb721fd666975c85fb2fb240&language=en_US&ref_=as_li_ss_tl">Afflilate link to Torrey&#39;s book⁠</a>, "Strategic Writing for UX"</li> <li><a href="https://www.oreilly.com/library/view/strategic-writing-for/9781098174323/">⁠Early release second edition of Strategic Writing for UX⁠</a></li> <li>Learn about Catbird: <a href="http://www.catbirdcontent.com/">⁠www.catbirdcontent.com⁠</a></li> <li><a href="https://www.oreilly.com/library/view/ux-skills-for/9781098177867/">Early release chapters (so far) of UX Skills for Business Strategy⁠</a></li> <li><a href="https://www.ooux.com/uxlevelup" target="_blank" rel="noopener noreferer">Sign up for UX Level-Up!</a></li></ul>

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068 - Sensemaking & Storytelling via OOUX with Torrey Podmajersky

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