Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.
 
Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.
 
In this episode, you’ll learn:
<ul>
<li style="font-weight:400;">Why host-read ads still reign supreme, and when to layer in programmatic ads</li>
<li style="font-weight:400;">The one audience size threshold that changes everything about monetization</li>
<li style="font-weight:400;">How health & wellness podcasters can ethically navigate supplement sponsorships</li>
<li style="font-weight:400;">Smart strategies for small shows to start monetizing (even under 5,000 downloads)</li>
<li style="font-weight:400;">Dynamic vs. baked-in ads: how and when to use each for maximum revenue</li>
<li style="font-weight:400;">How to build long-term sponsor relationships (hint: it’s about much more than impressions)</li>
<li style="font-weight:400;">Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing</li>
</ul>
⭐⭐⭐⭐⭐ Love the show? We’d love a review!
 Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!
✅ Want to grow your visibility through podcast guesting?
 Check out how PodWritten can help:
<a href='https://podwritten.com/services/'> https://podwritten.com/services/
</a><a href='https://podwritten.com/'> https://podwritten.com/</a>
🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:
<a href='https://podwritten.com/links'>https://podwritten.com/links</a>
💡 Bonus tips & resources:
 Blog:<a href='https://podwritten.com/blog/'> https://podwritten.com/blog/
</a> Instagram:<a href='https://www.instagram.com/podwritten/'> https://www.instagram.com/podwritten/</a>
Connect with Heather:
Website:<a href='https://truenativemedia.com/'> https://truenativemedia.com/
</a>LinkedIn:<a href='https://www.linkedin.com/in/heatherosgood/'> </a>https://www.linkedin.com/in/podcastadvertising/
If you enjoyed this, you might also like our previous episodes:
How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39
<a href='https://shorturl.at/DUu3e'>https://shorturl.at/DUu3e</a>
 
Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04
<a href='https://shorturl.at/BlTKG'>https://shorturl.at/BlTKG</a>
💌 Questions or want to say hey? Reach us at sam@podwritten.com

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