In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.  Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.  He shares simple strategies to boost conversions, build trust, and grow your store.  Topics discussed in this episode:  <ul><li>Why fixing conversions matters more than more traffic. </li><li>What theme mistakes silently hurt your sales. </li><li>Why clarity beats persuasion in e-commerce. </li><li>How filters and menus boost category conversions. </li><li>What checkout tweaks lift sales fast. </li><li>How one post-purchase question reveals issues. </li><li>Why AI boosts teams, not replaces them. </li><li>How customer language improves descriptions. </li><li>What a $60M growth story teaches about scaling. </li><li>Why now is the best time to start e-commerce. </li></ul> Links & Resources Website: <a href='https://buildgrowscale.com/book-a-call'>https://buildgrowscale.com/book-a-call</a> LinkedIn: <a href='https://www.linkedin.com/in/matthewstafforddotcom'>https://www.linkedin.com/in/matthewstafforddotcom</a> X/Twitter: <a href='https://x.com/BuildGrowScale'>https://x.com/BuildGrowScale</a> Instagram: <a href='https://www.instagram.com/build.grow.scale'>https://www.instagram.com/build.grow.scale</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/367rhzxy'>https://tinyurl.com/367rhzxy</a>  MORE RESOURCES Subscribe to our FREE Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Free Store Optimization Beginners Guide: Instant PDF Download! 👉 <a href='https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/'>https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/</a> Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> Advertise on ECB - <a href='https://ecommercecoffeebreak.com/podcast-sponsorship/'>https://ecommercecoffeebreak.com/podcast-sponsorship/</a> Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

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How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

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