Join us as we sit down with Sam Brill, CEO of Ascend Wellness Holdings, to unpack the latest in cannabis investing and industry strategy. We cover:✅ Ascend’s strategic evolution and key takeaways from Q4 📊 ✅ Retail expansion and how Ascend is investing for growth in 2025 🏪 ✅ The shift in the cannabis market—from the "Green Rush" to today’s challenges 📉 ✅ How consumer behavior is changing and what strategies companies are using to adapt 🛒 ✅ What Sam is most excited about in 2025 and what keeps him up at night.

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Navigating the New Cannabis Landscape with Ascend’s Sam Brill

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