Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.<h3>What You’ll Learn</h3><ul><li>Why paid ads rarely convert for podcasters</li><li>When they can work (and the 3 conditions that matter most)</li><li>The biggest mistake people make with podcast ads</li><li>How targeting, creative and tracking make or break your results</li><li>Why you should never run ads until your podcast foundations are rock solid</li></ul> EPISODE CREDITS:Host: Rachel CorbettLINKS & OTHER IMPORTANT STUFF:<a href="https://www.podschool.com.au/work-with-me" rel="noopener noreferrer" target="_blank">Find out how to work with me here</a><a href="https://www.podschool.com.au/podcast-guide" rel="noopener noreferrer" target="_blank">Download my free podcasting guide</a><a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank">Check out my online podcasting course, PodSchool</a><a href="https://docs.google.com/forms/d/e/1FAIpQLScWepoep0HgIN1Fm5AZa5qyJ1NC5FDS0OVXNotbbdytSsHM1g/viewform?usp=sf_link" rel="noopener noreferrer" target="_blank">Click here to submit a question to the show</a>Email me: rachel@rachelcorbett.com.auFollow me: <a href="https://www.instagram.com/_rachelcorbett/" rel="noopener noreferrer" target="_blank">Instagram</a>, <a href="https://www.facebook.com/RachCorbett" rel="noopener noreferrer" target="_blank">Facebook</a>, <a href="https://www.twitter.com/RachelCorbett" rel="noopener noreferrer" target="_blank">X</a>, <a href="https://www.linkedin.com/rachelcorbett1" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://www.youtube.com/UCgUsLDEldBkYVF3mimdLsIw" rel="noopener noreferrer" target="_blank">YouTube</a>, <a href="https://www.tiktok.com/@rachelcorbettpodschool" rel="noopener noreferrer" target="_blank">TikTok</a> or check out my <a href="https://rachelcorbett.com.au/blog/" rel="noopener noreferrer" target="_blank">blog</a> or the PodSchool <a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank">website</a>.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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